Posted on 11 November 2010
“[…] all these sports stars getting on board. Everybody swears by them. We’ve got people with arthritis wearing them, we’ve got 9, 10 year old kids playing sport with them, we’ve got tradies wearing them, even behind a computer cause you get backache, a lot of people like that are wearing them […]”
The same phenomenon of credulousness that enabled Firepower International to become one of Australia’s largest sporting sponsors and to fleece idiots out of millions of dollars is back, baby! Okay, you’re right, it most certainly never left in the first place. Eken Power Bands are selling “surgical grade silicone” bands with holographic discs (four, much better than two!) to put magical frequencies into you that make you able to stand on one leg like never before. They cost seventy dollars.
What’s more troubling is that the athletics department at Colorado University are selling a very similar product with the university logo on it. That’s right – a university, and not even a shit one.
So … how about that scepticism huh? Wouldn’t it be worth, you know, checking out whether or not they actually work from someone without a vested interest?
Anyway, they do a pretty compelling demo. Here’s how it works – excuse the rather special intro music: